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Whether you’re developing your business plan or are running your business now, this hands-on workshop will help you develop the strong positioning strategies critical to businesses competing in crowded markets. Analyze your business competition and target customer base to identify competitive advantage and determine how best to deliver value to your customers in a differentiated way. Discover positioning strategies, create a positioning map, and articulate your positioning statement.

Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses. 

Affiliate Marketing Management is a continuous process. The most common advertiser mistakes is adopting an autopilot approach to affiliate marketing. Affiliate marketing centers on managing relationships. In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates from attracting, negotiating, fraud management to monitoring and measuring for success.

Join Us for Part 2 of a 2 Part Series on Affiliate Marketing Advertising 

Affiliate Marketing Advertising is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. ~Wikipedia

Join Us for Part 1 of a 2 Part Series on Affiliate Marketing Advertising 

Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.

Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…

Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.

Ben Franklin Venture Investment Forum has scheduled its next quarterly, web-enabled meetup that connects entrepreneurs to active early stage investors in the region.

Your sales productivity improves dramatically when marketing can deliver a steady supply of qualified leads to their sales counterparts. Like many areas of direct marketing, lead generation and management is more of a science than an art.  If you follow the processes and best practices of B2B lead generation today, you can dramatically improve sales results. 

What you need to know to succeed in the upcoming new purchasing cycle