LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

Whether you’re developing your business plan or are running your business now, this hands-on workshop will help you develop the strong positioning strategies critical to businesses competing in crowded markets. Analyze your business competition and target customer base to identify competitive advantage and determine how best to deliver value to your customers in a differentiated way. Discover positioning strategies, create a positioning map, and articulate your positioning statement.

Taught by Annie L. Hughes

Annie L. Hughes is Statewide Coordinator of the Invent Penn State LaunchBox and Innovation Network and Director of Outreach at Ben Franklin Technology Partners of Central-Northern Pennsylvania. Annie provides strategic support to LaunchBoxes throughout the Invent Penn State Network and designs education and outreach programs for businesses in the Ben Franklin network. Annie is also a certified professional coach and founder of Hughes Coaching & Consulting LLC. Annie has served as coach to hundreds of professional clients and small businesses, and is an experienced program designer and instructor of lean startup accelerators and design thinking programs. In her previous roles, Annie served as an innovation practitioner and brand manager in consumer products and manufacturing. Prior to joining Penn State, Annie was a Manager of Disruptive Innovation at the Hershey Company and a Director of Sales and Marketing at Eco Lips, Inc., a body care startup. Annie received her Bachelors from Northwestern University, IL and her MBA from the University of Iowa.