Affiliate Marketing Advertising and Managing for Success - Part Two

Affiliate Marketing Advertising and Managing for Success - Part Two

In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates.

How-to promote your program to attract and convert affiliates. Managing your affiliates starting with converting, activating, on-boarding and developing your policies and compliance. Negotiating with publishers and affiliate optimization practices that will help produce successful results.

As an advertiser you will need to create special offers for your affiliates to promote which will require developing ads and links. Chris will show you how to simplify this process.

Learn about affiliate fraud and the three most prominent ways affiliates use to try and game the system. Data analysis is key to success. You will learn what data and metrics to monitor and how to track the effectiveness of individual publishers which is vital to improving your program.

List of Topics Covered:

• Managing Your Affiliate Program
• Negotiations with Publishers
• Data Interpretation
• Affiliate fraud and what to watch out for
• The Creative Assets: Banner ads, text links, create content and what works best
• What key metrics determine if a program is successful
• Promoting your affiliate program 

PLEASE NOTE: After you register, within a few days before the session you will receive an email from Cathy von Birgelen via the Zoom platform with a unique link to participate in the webinar. You will also receive reminders via a Zoom.