Archives

Kris Jones and Chris Nash have started businesses during tough times and, like you, feel the squeeze too. In this two part series they will share their knowledge and the most up to date information on using the most effective digital marketing channels, content, data and optimization strategies including examples, tools and tips to achieve the best results and drive demand.

The current pandemic environment will not last forever. Now is the time for getting your digital marketing and growth strategy right and be prepared to pull ahead of your competition as the world reopens for business.

Join us for this webinar - "Managing Liabilities During the COVID-19 Crisis." Tom Sharbaugh, Professor of Practice at Penn State Law in University Park and the Director of the law school’s Entrepreneur Assistance Clinic, will cover a wide range of topics related to managing commitments in the COVID environment, including loans, leases and other contracts, as well as potential personal liability as a guarantor or otherwise. Be ready to get answers to your most pressing questions during a  Q&A with Tom. 

In this webinar training session, Chris Norris will teach you how to tap into your iPhone’s built-in video camera to share your message, product or service with your customers. He will teach you why you don’t need a perfectly polished, highly produced video to share a compelling and effective message via video.

In this webinar training session, Chris Norris will teach you how to tap into your iPhone’s built-in video camera to share your message, product or service with your customers. He will teach you why you don’t need a perfectly polished, highly produced video to share a compelling and effective message via video.

Email marketing may be one of the oldest marketing tactics but it remains one of the most effective. In fact, email generates $38 for every $1 spent - a 3,800% ROI. If you're not connecting with your customers and potential customers through this channel, you're missing a huge growth opportunity. 

During this session, you will learn what the current email marketing best practices are, and how you can integrate this tactic into your marketing mix.

If your company isn't using on PR as part of its marketing mix, it's missing out on huge opportunities for boosting brand awareness and interest in your product or service. Leveraging your local media is often the easiest place to get started. Building relationships with media contacts in advance of launching your business/product is key. During this webinar, you'll learn the latest in online PR best practices. Instructor Erin Fessler, Vice President of Marketing & Community and Government Relations at The Erie Community Foundation, will cover a range of topics, including social media integration, goal setting, storytelling and more.

If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM? Simply put, ABM is a strategy that directs a company’s marketing resources towards engaging with a specific set of targeted accounts. Instead of casting a wide net associated with lead-generation efforts, companies can sync their sales and marketing efforts to identify key prospects and then tailor customized marketing programs and messaging that speak directly to the needs of those target accounts.

If you’re already engaged with a content marketing strategy or are planning one, you better know how to measure success. As with most digital strategies, the data is there, but data alone isn’t enough…you must know what’s important, how to analyze it, and understand whether you’re achieving a positive ROI. Josh is going to show you how!

There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.

Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.