The Power of Local PR: How-to leverage earned media for your brand

If your company isn't using on PR as part of its marketing mix, it's missing out on huge opportunities for boosting brand awareness and interest in your product or service. Leveraging your local media is often the easiest place to get started. Building relationships with media contacts in advance of launching your business/product is key. During this webinar, you'll learn the latest in online PR best practices. Instructor Erin Fessler, Vice President of Marketing & Community and Government Relations at The Erie Community Foundation, will cover a range of topics, including social media integration, goal setting, storytelling and more.

Topics Covered

Difference between PR and Media Relations
How to set goals and budgets to achieve outcome of your story
How to measure success and present results to your superiors

Benefits of this session

Strengthen Public Relations and Media Relations skills
Understand the impact and power of social media
Gain knowledge on the importance of forethought and organization when launching a plan

After participating in this webinar, you'll:

Understand the importance of building a relationship with the media
Gain insight into the traditional media and how to exceed their needs for your benefit
Learn how to create a budget that coordinates with a strategic plan including unpaid media
Know how to set goals for a marketing campaign or an event to achieve desired results

Register now and get instant access to this pre-recorded webinar!

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Meet the presenter

With over 20 years of experience, Erin D. Fessler, Vice President of Marketing and Community/ Government Relations at The Erie Community Foundation, will teach you how to engage target audiences including the media, community, government, and even internally.

She manages the Foundation’s advertising, media relations, newsletters, electronic communications, website, Facebook and twitter media. She is also responsible for two major Foundation events: the Annual Meeting and Erie Gives, which continues to grow each year by $500,000 or more and broke records in 2019 by raising over $5.5 Million for nearly 400 nonprofits.

Erin earned her B.S. degree in Communications with a minor in Psychology from John Carroll University. After graduation, she worked as the promotions assistant at WSEE TV 35, the public relations director for the Community Blood Bank, and assistant vice president in Corporate Communications for PNC Bank. During college, she worked for University Hospitals in Cleveland and CNN in Washington, D.C., where she ran camera for Larry King. She is a founding board member of the NWPA chapter of the Public Relations Society of America. She served as treasurer in 2012 and 2013, and in 2014 she was the chapter President. She currently serves as a board member of the YMCA Metro Board and marketing committee member for Camp Notre Dame. She is a past board member and secretary of the Erie Advertising Club.

The Power of Local PR: How-to leverage earned media for your brand

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