Pitch Like A Pro: 4 Steps to The Perfect Wholesale Pitch

Pitch Like A Pro: 4 Steps to The Perfect Wholesale Pitch

Capturing that wholesale buyer’s attention is hard, and you have only one chance to make a positive impression. Alli Ball, Former Grocery Buyer & Head of Grocery from Bi-Rite Market in San Francisco, shares her four-step framework for ensuring you’re prepared, confident, and ready to get that retail buyer to say “yes!” to carrying your product line. You’ll learn how to connect with wholesale buyers, exactly what that buyer considers as they review your product line, what makes them pass on your brand, and how to ensure you’re filling a need for their shelves. If you’re serious about pitching to retail stores, you’ll want to attend this session!

Topics We'll Cover

• Finding & Connecting with Wholesale Buyers
• The Rhythm of Retail: When to Pitch
• Wholesale Buyer Sales Pitches vs. Investor Pitches vs. DTC pitches
• The 5 P’s of A Successful Wholesale Pitch
• How to Follow Up After Your Pitch

Benefits of this session

1. Learn to pitch the RIGHT way, the first time around, so you stop wasting your time with the endless back and forth with Wholesale Buyers
2. Understand what makes a Wholesale Buyer say “no” to your product line (or never respond in the first place!) and how to shift your language to stand out in the endless sea of sales pitches
3. Leave with a game plan on what concrete steps to take before January, when sales pitch season starts again. Don’t wait until the new year to get these steps organized! 

After attending this session, you will be able to:

• Confidently reach out to Wholesale Buyers, knowing that their sales pitch contains all the necessary information to get a Buyer to say “yes!"
• Understand how, when, and why to follow up with Wholesale Buyers after your initial sales pitch, ensuring you aren’t letting those leads drop. 
• Come back with rebuttals when a Buyer says “no” to your product line, understanding what needs to shift to gain that Buyer’s trust.