Drive Demand with Your Marketing Communications Plan

Part 2 of a two-part strategic marketing series

In this second session of our two-part Planning for Growth strategic marketing series, communications and media expert Erika Berlin reveals how to create a data-driven communications plan to drive awareness and engagement with customers. Following up from the first session, Erika discusses how to develop an effective communications strategy from the strategic marketing plan.

Attendance at the first session is NOT required for attendance at this session. Click here to view information about the first session, “Plan for Growth with Your Strategic Marketing Plan” on May 5th, 2022.

Topics Covered

Selecting the right channels
Creating engaging content
Identifying and tracking metrics
Audience Q&A with Erika

Meet the presenter

Erika Berlin is a passionate and creative leader with more than 15 years of experience leading and developing communications strategy, education programs, and technology products in nonprofit, start-up, and corporate organizations. Prior to her current role as Senior Consultant at Strategy Solutions, she was Vice President of Technology at Larson Texts, Inc., an education publishing company. In multiple roles, she has managed marketing communications strategy, branding, public relations, social media, creative, and customer service.

Erika earned her undergraduate degree in Communications and Media from Penn State University. After earning a Masters in Learning Design and Technology from Stanford University, she established pedagogical standards and led communication strategy for Togetherville, a lean start-up founded to create a safe social media platform for children and their parents. She is an adjunct instructor at Gannon University in Erie, PA.

Drive Demand with Your Marketing Communications Plan