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Competitive Analysis: Tools and Techniques for Modern Business

Presenter: Catherine von Birgelen

Location:
Pre-recorded webinar

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Competitive Analysis: Tools and Techniques for Modern Business

This session provides an action-oriented, step-by-step guide to performing a competitive analysis. You will learn the importance of understanding industry dynamics, evaluating competitors, examining the value chain, and assessing market channels. You'll discover practical tips, new tools, and real-world scenarios to help you objectively assess your offering and pinpoint what sets it apart from the competition. Gain the insights needed to make strategic decisions that will propel your business toward success.

List of Topics Covered

  • Industry Analysis
  • Competitor Analysis
  • Value Chain Analysis
  • Marketplace and Channel Analysis
  • Key relationships in the Ecosystem

Benefits of this session

  • Gain insights into identifying market opportunities and threats.
  • Develop strategies to differentiate your offering from competitors
  • Optimize your value chain for cost efficiency and effectiveness
  • Expand into profitable channels and marketplaces.
  • Develop the ability to make wise decisions that will set up your company for success

    By the end of the webinar, participants will have a process to be able to create a competitive matrix for their business, using the tools and templates and make informed decisions about their product’s position in the marketplace.

Meet the presenter

Catherine von Birgelen is the Executive Director of the Ben Franklin Learning Center, where she leverages nearly 40 years of business experience to oversee professional development programs focused on business management, marketing, finance, and more. With a strong background in strategic planning, digital media, and finance, Catherine has guided numerous regional and national clients in achieving competitive advantage. She has held senior roles in eMarketing and business development and founded several businesses, including TypoGraphic Systems and TeachMe2.com. Catherine is also a passionate advocate for women's advancement in technology and actively participates in mentoring and professional organizations.

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